We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

We use Microsoft Clarity to gain insights into how users interact with our Website. Microsoft Clarity may place cookies on your device to collect information about your usage patterns, including heatmaps and session recordings. Troubleshooting is a key purpose for using Microsoft Clarity, as it helps us identify and resolve issues users may encounter, enabling us to improve the overall user experience.

To protect user privacy, we employ the following masking techniques provided by Microsoft Clarity:

Masking: a data protection technique that hides sensitive or personal information from being visible or recorded during website interactions.

Strict Masking: a data protection technique that ensures that personal or sensitive information entered by users is entirely hidden and not recorded. This approach applies particularly to logged-in sessions and sensitive input fields (e.g., forms with personal details).

Balanced Masking: a data protection technique that selectively hides personal or sensitive information while allowing the recording of anonymized, non-sensitive data necessary for troubleshooting and improving the user experience (e.g., navigation paths or heatmap clicks).

For logged-in sessions, Microsoft Clarity helps us detect and analyze:

• Navigation paths where users encounter issues or errors;

• Clicks and interactions leading to unexpected behaviors;

• Specific areas of the Website requiring optimization or bug fixes.

The data collected during troubleshooting sessions is anonymized and cannot be linked to individual users, ensuring compliance with privacy laws and regulations that may apply.  

Through Microsoft Clarity we may collect anonymized behavioral data, including:

• Heatmaps (e.g., areas of the page most frequently clicked or hovered over);

• Session recordings (e.g., navigation paths or error triggers);

• Interaction data (e.g., clicks, visited pages, and error reports).

The anonymized data collected via Microsoft Clarity is retained for 13 months to align with our analytics and troubleshooting needs.

For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.